Koha
(noun) gift, present, offering, donation, contribution - especially one maintaining social relationships and has connotations of reciprocity
Inspired by the Māori word koha, Koha Marketing seeks to contribute and raise awareness of much needed ocean conservation causes.
The meaning of koha and how it is reflected personally, professionally and across the brand, has been inspired through Amelia's time living in New Zealand, friends, and family around the world, along with a further understanding from her good friend Michael Durie (Chair of the Marketing Association - Southern branch, New Zealand).
Amelia has also engaged with cultural expert Dr Karaitiana Taiuru (recognised by both Māori/Iwi and government). Dr Karaitiana Taiuru has a public profile and a myriad of iwi affiliations.
Koha Marketing is proud to align with the United Nation's 14th goal Life Below Water: Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
My koha
We all have an impact on our oceans. Our planet’s largest ecosystem, the ocean, and seas, absorb around one quarter of the world's annual carbon dioxide (CO2) emissions. Sea plants, like Posidonia, produce 70% of the oxygen we breathe.
A 2021 study estimated that more than 17 million tonnes of plastic entered the world's ocean. The volume of plastic pollution entering the ocean each year is expected to double or triple by 2040, and by 2050, plastic will likely outweigh all fish in the sea - Unesco. Microplastics (particles smaller than 5 mm) have been found in tap water, beer, salt and are present in all samples collected in the world’s oceans, including the Arctic - ICUN.
I am pleased to back the following charities that inspire, protect, and raise awareness of our oceans. As we grow, as too will the list of ocean causes we continue to back.
Marine conservationists Surfers Against Sewage in the UK founded in Cornwall, 1990.
Marine mammal conservationists Project Jonah in New Zealand. Amelia trained with Project Jonah, joining its army of volunteers helping to safely return stranded whales and dolphins on New Zealand beaches.